Fort Worth-based Ben E. Keith Foods launched a direct-impact effort to support and raise awareness for restaurants, the food service industry and local communities.
Eat Local. Eat Often. encourages continued patronage both during the COVID-19 pandemic (through curbside pickup, delivery and takeout) and beyond during recovery. Eat Local. Eat Often. supports the sustainability of the restaurant industry.
“Eat Local. Eat Often. is an initiative in support of the restaurant operator. They are a key part of our business, but even more importantly, they are a key part of our society and our culture in this country,” said Mike Sweet, president of Ben E. Keith Foods. “When we move beyond this shelter-in-place environment and businesses begin to reopen, we know it will be a different landscape, and one in which we will need to support our industry more than ever. And there is no better way to support that than Eat Local. Eat Often.”
As part of Eat Local. Eat Often., customers are encouraged to order takeout from a local restaurant, pick up a meal curbside or purchase a gift card to use in the future. Each of these actions helps preserve the restaurant industry.