The Botanical Research Institute of Texas (BRIT) has assumed nonprofit management of the Fort Worth Botanic Garden, ushering in a new era for the 86-year-old community favorite on its way toward becoming a world-class garden.
The Fort Worth City Council approved the 20-year management agreement with BRIT on May 19 after extensive review, assessment and public involvement, including a community task force that determined transformational change was needed for the garden’s long-term sustainability.
“Today we honor those who helped establish one of the largest botanic gardens in Texas, as well as those who had the vision to establish one of the leading botanical research and educational institutions on the very same campus,” said BRIT President Ed Schneider.
The close proximity of two organizations with plant-based missions led to a natural collaboration and a positive public-private partnership that allowed the community to see the success possible when they joined forces.
“The Fort Worth Botanic Garden is an incredible community asset,” said Mayor Betsy Price. “Thanks to this important partnership, residents and visitors will be able to continue to enjoy the gardens and experience everything it has to offer.”
The newly-combined resources of botanical research, education and fundraising expertise with historically-significant grounds and horticultural expertise has laid the groundwork for Fort Worth to become host to one of the leading gardens in the United States.
“BRIT welcomes the long-term stewardship of the beautiful Botanic Garden that the City of Fort Worth has entrusted to us, and we anticipate a bright future ahead for both organizations,” Schneider said.
New brand identity emerges
To mark BRIT’s new union with the Fort Worth Botanic Garden, both organizations will use a newly-designed common brand identity. The new transitional logo uses both organizational names joined by a unifying logo mark: a single leaf made up of two distinctive halves. The top half of the leaf is green, rich with the beauty, vibrance and life found in the Botanic Garden; the other side is gold, a perfectly-preserved fallen leaf representing the preservation, study and research taking place at BRIT. The two halves fit perfectly together to form one leaf – one common brand identity.
The Fort Worth Botanic Garden and the Botanical Research Institute of Texas will work to grow the brand with unified marketing efforts, a new combined website, integrated social media marketing and public relations efforts. The campaign will launch over the next six months.