Mayor Betsy Price will be the keynote speaker at the 2020 Professional Rodeo Cowboys (PRCA) Association Convention in Fort Worth.
The mayor will address convention attendees at the Fort Worth Convention Center on Dec. 1. The gathering of PRCA members precedes the biggest event on ProRodeo’s annual calendar, the Wrangler National Finals Rodeo at Arlington’s Globe Life Field, Dec. 3-12.
“We are honored that Mayor Price will keynote our convention,” said George Taylor, chief executive officer of the PRCA. “This is a woman who has successfully led through extraordinary change. She is helping to safely revive Fort Worth and was the leader in bringing the NFR to Texas this year. We couldn’t have a better keynote speaker on the docket.”
The theme for this year’s convention is Challenge of Change, and Price will address attendees on the challenges that she has witnessed in her career and the positive change she is bringing to the community.
“Change has been at the center of 2020, and I’m so impressed with the way ProRodeo is navigating the challenges that we have all faced throughout this difficult year,” Price said. “I credit much of that to the cowboy spirit that permeates rodeo. We know that the cowboy is unique; strong, patient, hardworking and dedicated. You don’t get through what we’ve all been through without strength, patience, faith, hard work and dedication.”
As in prior years, the convention will feature the State of the PRCA address from Taylor as well as the PRCA Member Tradeshow.
The PRCA National Convention is the annual meeting of the organization’s members. It is the gathering to review the achievements of the prior year and lay out new strategic areas of improvement for the year ahead. The evenings are highlighted with fan favorites: the PRCA Welcome Reception and the PRCA Annual Awards Banquet to recognize the extraordinary achievements of PRCA members.
The 2020 PRCA National Convention will span two venues in Fort Worth, the Omni Fort Worth Hotel and the adjacent Fort Worth Convention Center. Registration is limited and is open for PRCA members and their guests.